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by nrjames 2130 days ago
There's a huge international market of potential app users that tolerate ads but would never pay to purchase an app. Even in affluent areas, many people balk at a $0.99 app but are totally fine with ads. This, of course, is the entire business model of Facebook, Instagram, etc.

The billion dollar question is: how do you monetize non-paying users, at scale, without ads?