[jonatron]

The preference automatically changes back, because they hate their users.

[jonathanliu]

Probably because new reddit is much more ad revenue-friendly. I've managed to make the preference stick somehow.

[loudmax]

They don't hate their users, but they love their customers. Their users are not their customers.

[save_ferris]

> because they hate their users

I see stuff like this a lot and it bugs me.

Reddit doesn't hate their users, there's simply a financial incentive to convert them over to the new site, either because it's easier to serve ads, or they need to justify to management that millions of dollars of work was worth it. I'd be willing to bet most unpopular UX/redesign decisions can be traced back to some financial incentive.