[NeilRamp]

Thanks for the feedback. Some useful insight.

Yes, agreed that there's much more that can be done, but this is attempting to put a basic framework around the very early stages of validation (which should obviously be an ongoing process, anyway).

It's frustrating because obviously stuff like persona building should be in there, but at some point if you include everything it becomes too unwieldy to be a simplistic, quick process. I'd love to get to a point where this is both simple AND comprehensive. But I expect that's a bit of a holy grail.