[koonsolo]

So that implies that when companies keep the same revenue, their offering will become more expensive (Nobody needs 5 iPhones).

This also implies that the ones that are able to buy an iPhone, will pay significantly more for it. Which will make the ones that can afford it even more narrow.

There is something wrong with the reasoning that losing a big part of the market has no influence on companies and consumers that are still able to afford things. This impacts everyone, there is no question about that. Maybe some more than others, but everyone will feel it.