[oliver101]

> Most of the UK's biggest insurance companies produce policies that explain everything fully in plain English.

Is this an argument in favour of plain English? Insurance policy documents are incredibly hard to understand and full of bloat. They are a near-perfect example of how not to write an accessible, informative, and useful document for the intended audience.

[JDEW]

Two paragraphs down:

> Sadly, thanks to the bureaucrats of public service industries, local councils, banks, building societies, _insurance companies_ and government departments, we have learnt to accept an official style of writing that is inefficient and often unfriendly.

> But in the last few years, many of these offenders have started to put things right, either rewriting their documents clearly or training their staff in the art of plain English, or both.

So, it’s a work in progress. I agree that the order is confusing though.

[oliver101]

I saw that but couldn't square it with the earlier sentence.

In my previous role we interviewed tens of small business owners and nobody knew what was in their docs. I hope insurance companies will be as bold to go beyond simplifying language but also simplifying terms (e.g. Lemonade's https://www.lemonade.com/policy-two)

[jfax]

In the UK, the Plain English Campaign awards certifications to numerous insurance companies, among other businesses and organisations, for writing their policies in Plain English.

The point they are making is that plain English belongs is present in domains as hefty and complex as insurance.