[archit3cture]

In the "History" section (p.2) they state that

"We started Asana because our co-founders experienced firsthand the growing problem of work about work. While at Facebook, they saw the coordination challenges the company faced as it scaled. Instead of spending time on work that generated results, they were spending time in status meetings and long email threads trying to figure out who was responsible for what. They recognized the pain of work about work was universal to teams that need to coordinate their work effectively to achieve their objectives. Yet there were no products in the market that adequately addressed this pain. As a result of that frustration, they were inspired to create Asana to solve this problem for the world’s teams."

I can only imagine that the complexity of the coordination inside Facebook continued to grow after Asana was created.

So is Facebook a client of Asana to solve this problem ? How does a company like Facebook handle the "coordination problem" ? Do they have one tool that solves all the issues or a myriad of project management tools ?