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by TMWNN 2128 days ago
The US is disproportionately iOS compared to the entire world, and especially US teens (I've seen estimates of something like 90%). iOS, the US, and US teens are all disproportionately important to digital sales. Although the US is 10% of TikTok's user base, it provides 50% of TikTok's revenue, nd from Charli D'Amelio on down the most-followed TikTok accounts are almost entirely American. That's why everyone expects TikTok's US (and possibly global) operations to be soon sold; the US is the tail that wags the dog.
1 comments

US is the majority of revenue sure, but there is no way that so much comes from iOS the cross platform play numbers don’t back this up you can’t just extrapolate from hypothetical app download figures.

The US is about 80% of Fortnite’s but the majority of the players are on consoles not mobile. The 80% figure will change drastically when China grants epic permission to monetize the game as the vast majority of their players are in China.

I also imagine Epic made these kinds of calculations before trying to take on Apple.