[jariel]

If they are running a business, especially something at scale, and they are properly funded - they should be 'paying the right amount', there's really no excuses.

If they can snare people into driving for them, there are material switching costs for workers, and 'underpaying' on some level is actually something they can get away with.

At the 'low end of labour' workers generally have zero power, much less during covid, so it's not a 'marketplace' in the more broad sense. If it was, we wouldn't even need minimum wage laws, or Medicare for employed people etc..

If the technical challenge is 'insurmountable' then they need to figure something out: minimum guarnatees etc. , even over the aggregate, as you say.