[mathewi]

I think the problem with this program is that it's tied not to the success of the company itself -- which everyone has a stake in -- but the success of social features with which many people at Google probably aren't even involved, and over which they have no control.

[zipdog]

Perhaps the idea is that the Google employees will suddenly feel compelled to get all their family and friends to use the social stuff, and they'll in turn bring in their friends, and that will be enough to tip it into mainstream usage

[mathewi]

Yes, Larry Page specifically mentioned that in the memo.

[zipdog]

Oh, cheers. I just read the article.