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I think it 's part of controlling the narrative. What if the big corps were actually behind the fetishization of and obsession with privacy and data collection? What if it acts as a distraction or cover for whatever other negative initiatives they might take? If they can control the opposition to focus on "privacy and my data versus big corp" it's a win. I think controlled opposition is an essential part of narrative management and PR strategy for entities that are large or sophisticated enough.