And somewhere out there today is a penny stock or "sketchy"/high-risk investment that will go to the moon. And it will seem to straightforward in hind-sight, but ignore a lot of other failures.
There are a lot of companies that transform themselves. They start some initial project, pivot, get a cash cow and then follow the market. Some don't.. all the typewriter manufacturers missed the computing revolution. Mainframe to the micro pc etc... Even say, nokia to iphone.