It's interesting to see how Google turned from a respected company everyone wanted to work at to a "persona non grata" within just a few years. I wonder what were the main reasons for this change?
Perhaps heavy negative campaigning previously by Microsoft (Scroogled?) and still by Murdoch's media outlets had at least some effects.
Their fail fast, watch growth metics and bad product leadership also don't help
I think public opinion on data collection and targeted advertising has really changed in the past couple decades. No one really thought or cared about it when Google was founded, whereas now it's devolved into mass hysteria.