[fishywang]

Thanks. In that case, I'm confused on why do y'all choose to emphasize email that much in your product's introduction (you even have the word "mail" in your product's name).

Email is like one of the most common used identity, if not "the" most common used one, for web/cloud services. It's used as identity for roughly half of services in the wild, yet they don't put email/mail in their names, or emphasize that they are email alternatives.

You said emails are not the _core_ mechanism within the app. Maybe besides using them as identities, you also use emails for other, "non-core" way? Can you clarify on that? Maybe it's only me but it really confuses me that you emphasize email in such a way but only use them as identities.

[richardesigns]

All good points. Plum Mail is B2C and HN is a well-informed technical audience it's probably fair to say. We felt we needed something less abstract than just a fruit in the name to explain what you do in this application - i.e. you write to people and they write back like when you send and receive mail (distinct from 'e'mail).

We toyed with using the word 'messenger' but that's much less representative of the longform way in which Plum Mail nudges you to write. Messengers are synchronous, one liner, emojis etc.

At least with the word mail in the name, anyone hearing about it for the first time can have a pretty good guess at what it does. The technicality of using the email address as the identifier and passwordless authentication etc is important (but probably only really interesting to a technical audience).

Thoughts?