[jonathanliu]

"Perceived value". In other words, they make something seem higher quality. Whether that's actual value is debatable.

[BurningFrog]

Value is always subjective. The same thing has vastly different value for different people.

This is why trade creates wealth!

[rumanator]

> they make something seem higher quality.

Isn't that fraud?

[TheOtherHobbes]

It's advertising.