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by Cossolus 5550 days ago
Microsoft used to be able to "embrace and extend" in order to extinguish the competitor. With Bing it seems they can only "embrace", by which I mean copying and trying to decrease differentiation. But look at the trend. In the future, when/if Google search incorporates social feedback effects (ala +1), Bing won't even have the user-base to be able to copy the competitor, let alone extend and extinguish.

One look at my website statistics tells me Bing is already as good as dead.

2 comments

Yeah, except Bing gets to mine Facebook and Google doesn't. Maybe that's why it has a higher success rate?

http://www.bing.com/community/site_blogs/b/search/archive/20...

http://www.stateofsearch.com/bing-gaining-share-in-the-us-su...

I'm not completely convinced that Bing lacks the user base to compete with Google. There are diminishing returns in user base volume after some point, and Bing has around 100mm US users[1]. I think any of us would be pleased as punch with that volume and it's not clear it's not enough to do something-social-with-search.

[1] http://blog.compete.com/2011/03/16/february-2011-search-mark...