[chrisballinger]

If you keep a customer with a recurring subscription for a year, Apple reduces its cut to 15%. This applies to all developers: https://www.apple.com/ios/app-store/principles-practices/

[chillacy]

But based on the articles I've read, it sounds like it's 15% for all new subscriptions too, not just recurring subscriptions over a year.

https://www.theverge.com/2020/7/30/21348108/apple-amazon-pri...

https://www.bloomberg.com/news/articles/2020-07-29/apple-con...

[giovannibajo1]

Yes but Apple has stated that it’s a special program for video subscriptions that other developers can and has joined even before Apple (eg: Canal+). The terms are not public but it looks like they’re made available as an option to developers that have apps in that market. It looks like the discount is available if your app implements all features in the Apple video ecosystem (AirPlay2, Apple TV native app, etc.)