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by CM30 2125 days ago
No, because I believe you need it if you want your work/product/service seen and used by others. Relying on pure word of mouth doesn't work, especially not in the kind of timeframe needed for a company to stay solvent.

I also feel SEO gets an unfairly bad rap. Sure, it has been abused by dodgy sites, and those sites have indeed hurt Google's search results... but many strategies in white hat SEO basically boil down to 'write/create content people want and get it in front of them in logical ways'. A lot of times, good SEO and good usability/accessibility/design go hand in hand, since most of the things that help a site rank also tend to help the user as well.