[codegeek]

I despised it because I sucked at it but as a SAAS founder, I realize that without good marketing, business will die. So I stopped hating it and am in a mission to take it head on which means learn, learn, learn.

Ok, no one wants pushy newsletters, influences and all that crap. But if done right, they also work to an extent. However, the most critical aspects of marketing are things like copywriting, landing pages (in SAAS world), good organic content that is researched and is specifically for your target audience (good SEO) etc.

If you are a founder, you cannot leave it all to pros especially early on. You need to learn some basics and go from there. I was on the hunt for that special digital marketing massiah for my company for a while when I finally realized that I need to learn more first before I go find that magical person.