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by sharps_xp 2129 days ago
If we didn’t have things like copy writing, influencers, and landing pages, we’d be worse off. I empathize that marketing can sometimes feel borderline manipulation but ultimately the market will test you and your product to see if it lives up to what’s said/written.

if we didn’t have marketing, we’d have a discoverability problem for which alternative solutions would probably have the same issues as marketing.

2 comments

i mulled over this for a minute because i can't really find fault with your comment, but at the same time i look at the state of things and it seems far from ideal, or even acceptable.

my guess is there's a factor that affects the system you described: centralization. it's something i think about alot when i sort of try to look back and remember how i stayed on top of so much content back in the pre-web-2.0 times. i remember something like you describe - lotta reading copy, sure, and landing pages definitely, but the huge difference in my mind is how 'influencers' were more of a complex ecosystem of people who just sort of passed interesting links to other people. i dunno.

Off-topic but by any chance are you hiring copywriters or want to A/B test new leads?