[Kye]

The main thing is to be mindful of keywords you target. Don't do as another commenter suggested and target hubble data[0] unless you apply what you make to actual Hubble data. Like AWS did with its Open Data thing that comes up for that keyword.

The telescope is older than the web and is what every single person on the planet with some access to space-related media thinks of when they think of Hubble. Think long tail, not one or two keywords. Hubble data is out unless you go with a telescope-related project, but you already rank indirectly for hubble data warehouse.

[0] https://news.ycombinator.com/item?id=24229880

[gk1]

As the person you may be referring to, I'd like to clarify that I was not in any way suggesting they target "hubble data." It was just an example of how a user might modify their search if they were looking for this company but found telescope content instead.

There's no sense in doing SEO for your company name, unless you're at the point where competitors are trying to outrank you for your own company name. (Which is a pretty good tactic, actually: https://www.gkogan.co/blog/alternative-pages/.) So don't target "hubble," don't target "hubble data," don't target "hubble the YC company I saw on HN a while back," don't worry about it. Try and catch the people searching for use cases or solutions instead.

[Kye]

>> "As the person you may be referring to"

Nope. I was referring to the person I replied to who believed that it would rank for this keyword in a few weeks.