[flavor8]

Tempting to believe, but it would be good to see some examples of B2B companies who succeeded via this route. Posthog were founded this year, according to Crunchbase, so this is a very young company to be giving concrete strategy advice.

[Phil-bitplex]

Atlassian is one example that grew without a traditional sales team, having a very low touch sales process

I think they are definitely the exception than the rule though

https://www.intercom.com/blog/podcasts/scale-how-atlassian-b...