[chiefalchemist]

It's not only software.

1) What is the goal? What defines success?

2) What are the KPI's? How are we going to measure it?

These are baseline questions to any endeavor of substance. Yet, they are rarely defined.

[vlovich123]

It’s also important to remember that not everything worth doing or every “success” state you set can have KPIs defined (either actually impossible or the science may not be there yet).

[chiefalchemist]

To clarify, I was using KPI in the abstract. That is, how do I/we define success? What does it look like? How will we know if we are or we're not?