[nybble41]

> I think the mistake that Uber and Lyft are making here is just not charging market rates that will let their drivers make a good living.

Aren't the rates basically set by the drivers? I've never driven for Uber or Lyft but my impression was that drivers have a choice of whether to accept each request or not. If the offered price for a ride is "too low" (but someone still accepts it) that just highlights the fact that your idea of "too low" is not the only one that matters. Maybe your competition isn't relying on this for a living. Maybe they've found other ways to reduce their costs. Either way, I don't really see a problem aside from certain parties' unrealistically high expectations.

Personally I feel a bit sorry for all of the people that deliberately chose to take on these gig jobs as freelancers who are now being pressured into becoming employees to salve the overactive consciences of people who aren't even involved. Not everyone wants to be classified as an employee, with all the restrictions that entails.