[aarkay]

The reasons company do end up with experiences like this is because they optimize for what they can measure and unfortunately user discontent with such experiences is often delayed or hard to measure.

Large companies which have a diverse user base in the hundreds of millions make decisions based on how a particular change affects the entire user population. The larger their user population, the more diverse their user base is and the harder it gets to cater to the needs of each type of user. The folks commenting here are a vocal minority, an important one given many people here are probably early adopters and also have the skills needed to build a Reddit competitor, but it's hard to see the reactions of this minority on a dashboard. A problem worth solving IMO but non trivial.

Typically initiatives like this come from a team within the company who's objective is to improve a key metric, in this case let's say user engagement. Some individual in the team probably spotted the trend that users on the app are more engaged than users on mobile web browsers. They then launched an experiment to test getting users over to the mobile app. Many users who end up on reddit via SEO probably don't know that reddit has an app and on seeing this end up downloading the app which makes them more engaged with reddit. Overall on the dashboard this shows up as a win where user engagement in the enabled group is up compared to the control and given that they give users an option to continue using the web app there is not a significant user drop. At this point, a decision needs to be made on whether to ship this change or not to ship. Folks making this decision do understand that it might be annoying to some people but the data in this case overwhelmingly supports a ship decision. They talk about it, mention their reservations, but eventually make a decision given the data and don't think about it anymore. They also don't have to feel the pain as most employees have the reddit app installed and don't see this again and again.

The key thing to know here is that there are lots of incentives in the company to make this decision a ship decision vs a no-ship decision - the data, the success of the team, the success of the individual who pioneered this change but there is not enough evidence or visible push from users to not make this change. Let's say there are some customer reports for this but unless they reach a very high volume no one is going to notice it.

Posts and discussions like this are actually a great way to get your word known to companies. This will probably stir a conversation in the team that made this change and hopefully bring out some change in the experience. Don't expect it to go away but maybe they will remember your preference of not wanting to use the app.