[brirec]

> unless you buy their enterprise models (e.g. dell latitude, lenovo thinkpad) with the appropriate warranty you won't get same day hardware support in most of Europe.

This is the case in the US as well, but I think it should be said that Apple is trying to compete with those classes of computer, not low end consumer grade models. I don’t know if I’d say they’re doing particularly well, but most of why Apple computers are so expensive is because they are designed to last and work well for business.