[mvellandi]

In reading this, I'm reminded of co-innovation platforms that rose up around 2007 and focused on R&D and product dev. As well as how companies like Threadless and Quirky used them to reward successful community creators. Throw in resellers and varying referral programs, and you've quite a spectrum of options for "community brands". It's neat to see more companies experimenting with business models where participants drive growth through financial and non-monetary incentives. It can certainly help drive "participant" acquisition and activation. Just try to keep these programs straightforward and they should be fine.