[nroman]

This is true. However, the services that startups use to host their servers (Amazon Web Services, Rackspace, etc.) could adopt these practices in new datacenters because the specs are open. This could lower costs for the startups that use these services, and be good for the environment.

Seems like everyone wins.

[vl]

Any large scale service already adopted such practices, may be not to the same degree. All large players buy custom hardware with specific tweaks to be more energy (read cost) efficient.

[toddmorey]

"Graham Weston, the chairman of Rackspace, said that his company would use the new Open Compute servers in its own designs, and Zynga's chief technical officer said that his company would take a serious look at adding the new technology to its own cloud." http://www.pcmag.com/article2/0,2817,2383257,00.asp