[alexhektor]

Very sad to read this, but also an important lesson to every entrepreneur :(

The answer you never got from Apple was actually already in your own E-Mail all along.

Pay-Per-Install Ads will be a $118 BILLION industry by 2022. [1]

While you've missed out on millions of dollars, Apple sure saw this coming (Facebook probably was having quite a lot of success with it at the time?) and wanted those billions for themselves.

Protecting the user experience IS important to Apple, too, of course.., and it will always be the story they tell on the outside, but Craig, Phil or whoever was responsible for the AppStore at the time will have given a very different answer to Tim

[1] https://www.appsflyer.com/blog/app-install-ad-spend/