[furyg3]

This is absolutely incorrect. On day one of one of my university courses on negotiation, we did a group exercise that demonstrated anchoring. For those unaware of the concept it's that a final negotiated agreement tends to be strongly influenced by the first position (e.g. price) that is put forward.

After the exercise, we dived into how it worked and how to prepare and counter anchoring. Then we ran a slightly different, but similar, exercise. Even when highly educated students were fully aware of how anchoring worked, and that they were susceptible to it, and knowing ways to ways to counter it, deals still tended to be closer to the initial reference point.

It certainly helps to know ways in which you may be manipulated, but knowledge does not make you immune by any stretch of the imagination.