|
|
|
|
|
by bluntfang
2136 days ago
|
|
>Pretty much every manipulation technique used in negotiation, sales and interrogation is useless if the person it's being applied to realizes it. That is just wholly incorrect. The whole point of marketing is that it works even if you know it's happening to you. Anchoring, a common sales tactic, works even if you know they're doing it to you. You can absolutely respond to it with your own tactics if you know about it, but it still effects you. We really aren't better than our animal brains. |
|
The point of most advertising is selling an emotion. (Advertising is a subset of marketing) Convincing the buyer to buy a product based on projecting a feeling on or drawing an emotion from that person. This is inherently a lie and thus manipulation. Most people don't realize what's going on.
Let's use Harley Davidson as an example, there are many. Their entire pitch is being a rebel, getting away, being cool, salvaging your youth. It's not, "this is a great machine and good bargain." If most people were wholly objective about purchasing a motorcycle based on utilitarian use and cost, they probably wouldn't purchase a Harley. Advertising to the rescue. It's a brain hack.