[jarvar]

I think apple's 30% cut of app purchases is too much and I think they know this. With that being said I think this is part of apple for a long-term plan.

iPhones are getting more expensive to build considering all the tech their cramming into each iPhone and other products. eventually they might get so expensive that Apple would be forced to sell them at a price that will not work well wih consumers. If you think about how much apple has invested in services that only function on their devices, I think apple will start selling products at a loss, with the plan to make that money back and more through services they offer on devices. In the same way that Sony and Microsoft lose money with every console sold, but recoup those loses many times over with games purchase fees.