[arcticbull]

> Why is there no app store for personal team apps?

Honestly, for most people the App Store is good enough. For a long, long time, it wasn't good enough, and Apple was much stricter. As it got better, Apple started loosening the restrictions around deploying whatever you want to your device. People didn't really notice, and that's because the App Store was good enough. I suspect this was the game plan all along.