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Apple said "Here are the terms, you can use our services if you agree to them, and if you break them we'll close your account." Epic said "Okay, we agree.", then broke the terms they agreed to, so Apple is closing their account. This seems like pretty straightforward break of the terms of use to me. The reasonable way Epic could have proceeded is to have submitted an update with the "third party store" stuff added, gotten it rejected, and then rolled it back while suing Apple. Instead, Epic pulled a publicity stunt by sneaking it in, specifically so that Apple and Google would remove their app, and then suing, in an attempt to make themselves look like the good guy (which, depending on your perspective, might be true). It doesn't feel any more mature than goading someone into throwing a punch at you so you can claim to be "defending yourself" when really you were just being a douche and you got what you asked for. |
Like it or not IOS has 2/3rds of revenue in the mobile apps market and how many businesses can afford to leave 46%(0.7*0.66), of their revenue on the table?
It's pretty obvious that epic has goaded apple into punching them. But there's plenty of people who feel it's the equivalent of apple saying you have to give me your lunch money every 3 days or I'll beat you and epic making sure the teacher is watching when they maliciously don't hand over their lunch money (I'll add I'm not arguing that the schools football team wouldn't have much fewer wins without apple, to stretch the metaphor to breaking).