[sinatra]

This is a good place to ask this question: Lately, we’re trying to buy products on Amazon only if it says, “Sold by Amazon.com.” Is that a good way to ensure that the product is not counterfeit? The assumption is that if Amazon is selling something directly, it would be getting it directly from the real manufacturer.

[ss64]

Your assumption is wrong - FBA means that 'Sold by Amazon' will often be supplied by a third party, so you have to dig through all the offers to see if any are FBA.

[cherioo]

Amazon has yet to confirm or deny if all, or any, "Sold by Amazon" product is commingled with 3rd party FBA product. In that sense, they are not 100% safe. I really wish Amazon would take a stance here.

On the other hand, the vast majority of report of counterfeit anecdote I have seen indicated they bought from 3rd party but with FBA. So me personally I still place trust on Sold By Amazon product.

More recently I have seen product where that explicitly points out that Sold By Amazon is "authentic", which is kind of funny and sad. (energizer battery)

[ciabattabread]

Unfortunately, Amazon commingles their own items with the third-party sellers.