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by jgilliam 5548 days ago
Thanks for the feedback. We definitely struggled with the overall positioning at launch. Our initial target is political campaigns and non-profits, mostly because they know they need this kind of a tool, and the current options are ridiculously expensive. For them, it's all about coordinating volunteers and engaging people in every channel possible.

But we also think, based on our background using political organizing to distribute documentaries, that there is a big market potential for independent creators as well, a market that will get very large. Authors, filmmakers, musicians, comedians, YouTubers, bloggers, etc.

The first few questions in the FAQ talk about this: http://nationbuilder.com/faq

We're definitely gonna play around with the main language on the website, thank you.

4 comments

OK, but you still need to make it clear on the homepage that it's a tool for organizing and expanding a group of people, using social media, around a cause. From the homepage I thought it was just another company trying to bundle all my personal social media together. I shouldn't have to go to the faq.
I would second that feedback. I eventually figured out what you were talking about, but for the first minute or so I had no clue. I actually thought you might be a simulation game for a second! I know you don't want to pigeon-hole yourself into being "just" a tool for political organizations, but you really should get some sort of descriptive text up there.
Agreed, my initial thought was this was a sim-nation style game.
The design (while nice) and fake example data hardly discourage that impression.

Could be geared around a planning desk or war room theme (without connotations of violence)?

My thoughts, exactly. I thought it was a new creation of Nation States.
How about: Online Campaign Management for Candidates and Activists
Okay, I have no idea what the site is about, but it's beautiful. Who designed it?
Jesse Haff, he is amazing. http://3dna.us/about
Me. Thank you! :)