[jkhaff]

It's not just for civic leaders or candidates.

While we built it with an eye on the non-profit and political world, it could also be of benefit to independent creators of all types -- artists, musicians, advocacy groups, small businesses, sports teams, public speakers, etc. Anyone who is a leader or creator with a following.

[yan]

I'd brand those as different companies with slightly different designs, built on the same platform to cater to the market. A politician is more likely to sign up to an awesome service for managing political campaigns, and an artist is much more likely to sign up for a service to handle her public image that setes out to help manage gallery showings (and not just "gatherings" or "political events").

[mmavnn]

Remember all of patio11's comments around SEO as well. People will search on the problem they want to solve:

"How can I manage my political campaign?" "How can I promote my music?"

[mryall]

I agree that this doesn't come across so well with your current copy and examples. Some more realistic examples in your target markets might help to make this clearer.

Basically, the "Abe for President" line makes it seem very heavily targeted towards US citizens running for public office. I found it get past that initial impression.

[ryanhuff]

Understood, but you either are targeting the civic leaders and candidates, or you aren't. Don't be shy to express it in your message.

[bdclimber14]

My suggestion would be to strictly target one niche, and it looks like it should be civic leaders. You'll find each market has unique needs with each of your features, and trying to build a solution that satisfies everyone will result in being mediocre to everyone. If you disagree, read Crossing the Chasm :)

[webwright]

Groupon Started as ThePoint-- for anyone who wanted to do a tipping point style campaign for anything.

Focus and then expand-- don't try to boil the ocean. Think Amazon (books first), Craigslist (SF first), Facebook (college kids first). How you position at first doesn't lock you down.