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by TudorBirlea 2140 days ago
Consider the social impact of the way digital marketing works today: it is completely based on surveillance. This creates mistrust and it is the reason conversion rates are so small. Makes people feel used.

Based on my research while doing my postgrad at Cambridge, I figured out a way to scale empathy: no need for personal data, no need for intrusive technologies, no need for excessive details.

Today we work on this social impact if you will: make people feel understood.
2 comments
pbronez 2140 days ago
> my research while doing my postgrad at Cambridge, I figured out a way to scale empathy: no need for personal data, no need for intrusive technologies, no need for excessive details.

How??

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TudorBirlea 2139 days ago
My research was around "behavioural causality." The simple way to put it is: any human behaviour can be explained by a core motivation (4 of them) and driving emotion (8 of them). Just as all the music is made with just a handful of notes, the same way no matter how complex a behaviour, it's just a combination of these 2 factors. Of course it's a bit more complicated, but that's the gist of it.

Now, let's say you want to use this for advertising: if you know the equation behind the decision to adopt a product, then you can put in you ad the right copy (i.e. stimuli for the required emotion). People who are ready to switch will feel understood.

Happy to share more if it's relevant to you.

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andrewnc 2140 days ago
With the main goal of surveillance free advertising? Interesting
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TudorBirlea 2139 days ago
Makes sense if you think about it: no matter how much data I have on you, I don't actually know you. I'm just a creep and the ads I point toward you make you feel creepy.

In my approach, I understand what makes people buy my product so I look for behaviour patterns that are similar but completely isolated from identities. Does this make sense?

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