[yazaddaruvala]

> If polled, I doubt consumers would guess the royalty is even that high. Someone should run a survey.

This is definitely the right mental model. I am fully onboard for more data.

However, to clarify my previous point when I said "customers agree" I meant customers understand and are generally accepting of "priced in" convenience. For example, in some convenience stores they offer a discount for using cash or debit. Most big stores tho, "price in the cost of credit transactions". Customers understand this and are happy for the convenience and happy for the points.

With the Apple store, digital goods are 30% more expensive, and seemingly customers are ok with it because they are making purchases, while getting the conveniences of the AppStore vetting, refunds process, permissions model, advertising model, privacy, etc.