[gimmeThaBeet]

It's a fair enough point. However, I think that the truth is that intrinsically you can't find a player with enough resources and weight to throw around and force the issue, who isn't also a self-interested money-hungry corporate bully when the occasion suits them.

The app store is a two way street. For most developers, apple can hide behind "no one's forcing you to be on our app store". And they are right, apple doesn't have a monopoly, but they have a lot of users, and what they really have is a lot of users who spend money on their platform. They have the customers you want.

But there is the flip side, which is that apple needs apps to be in the store, and sometimes needs specific ones. For most companies, apple doesn't need your app. The only parties that stand a chance at making waves are those who do control apps apple can't do without, e.g. "what do you mean I can't get Fortnite on my iPhone?"

No one in the situation is gonna be perfect, because at the end of the day, this is a fight for who provides what value and should get what money. It's sort of a Godzilla vs. Mechagodzilla situation.