[MBCook]

I imagine both of them and Apple (and possibly Google) have.

Well we don’t know for sure there’s a very good chance the negotiations have been going on behind the scenes and they finally broke down far enough that Epic decided to pull the trigger and force the issue.

[m000]

Apple and Google also being prepared doesn't mean much for the final outcome of the case.

Even if Apple and Google have wargamed the move and found out they would definitely lose, would they do anything without first being confronted? I'd bet they wouldn't, because that would be several hundreds of millions in lost revenue. It's better for them to stay quiet, perhaps try to appease under the table those who have deep enough pockets to challenge them (e.g. Amazon), keep milking the cow for as long as possible.

[smiley1437]

I agree with what you said, but I think you might not have the scale right it's not hundreds of millions of lost revenue, it's many BILLIONS.

In 2019, the App Store had a gross revenue of 54 billion. Apple's cut should be 30% of that, or 16.2 billion.

Multiply that over several decades, and also consider that gross revenue of the App Store is growing at around 10% per year - we are talking about over 200 billion of revenue for Apple over the next decade, minimum.

So yes - this is a big deal!