Not to contradict your point, because I agree fully, but given how concisely you put it, I'd be interested in what your thoughts are on Freedom Mobile? I know they're kind of independent, but also their coverage sucks.
I used them for years and quite liked them. Inside a city, you can usually get good coverage. Outside of the cities, you paid a little extra.
But this was back when the best they offered was 3G, and their signal quality wasn't great. After a few incidents where I was downtown in Toronto, full bars of signal, yet couldn't open a single webpage or use my data, I decided it was time to ditch them. I loath the big-3, but I needed reliable service.
I've heard that after they installed their LTE/4G towers, most of those problems went away. Maybe I'll go back, eventually, but for now I'll be gouged like most Canadians.
They have serious coverage issues, even in Calgary, where they are headquartered. By the time their coverage converges that of the big players, I expect so do their prices. Right now, they are not a realistic option for most people because of the coverage issue.
But this was back when the best they offered was 3G, and their signal quality wasn't great. After a few incidents where I was downtown in Toronto, full bars of signal, yet couldn't open a single webpage or use my data, I decided it was time to ditch them. I loath the big-3, but I needed reliable service.
I've heard that after they installed their LTE/4G towers, most of those problems went away. Maybe I'll go back, eventually, but for now I'll be gouged like most Canadians.