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The bit soliciting people to link to the site is not only desperate SEO -- the author claims they're moving away from relying upon Google, when actually they're trying to double down, seriously asking for "high-quality, earnest links from highly ranked domains" -- it will yield very close to zero natural click through.

People are fairly impatient and when searching for something often hope for an answer as quickly as possible. This site seems heavily narrative based, with a number of paragraphs of content per point. I imagine that the median dwell time on the site is poor as a lot of people hit the back button to the SERP and just go to another page that cuts to the chase. Like the Physioplus page that this author mocks, which seems much clearer and succint.

We know that Google is constantly measuring and judging based upon that -- dwell time is king, and while SEO and desperate link solicitations might get you in contention, if the dwell time isn't there you will rightly get punted from the results. I doubt many care whether alternatives were written by a "high school dropout" if they get to the core of their need, which is usually developing the proper heuristics to know what they're dealing with.