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by skookum 2138 days ago
> This is... a bit surprising to me.

This surprise is likely due to the power of hype in an echo chamber. Tesla has drastically lost both market share (relative decline) and sales volume (absolute decline) throughout Europe. Norway, which was once paraded around as the Tesla future dominance preview, is now indistinguishable from zero for Tesla sales. The only market where Tesla is still growing volume is China.

2 comments

And, at least in the US, like solar panels, EVs become a lot less interesting when they cease to be a cash transfer to upper-middle and upper-class consumers.
It has always been about volumes. Supply of high quality batteries was the bottleneck. Tesla had huge edge there.

European car manufacturers joined together and and started huge battery factories in Europe in joint operations with LG Chem, CATL and others. Berkshire Hathaway provided some of the funding. Now when they have battery supply secured and skateboards are ready, they are ready to compete.