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by vikramkr
2139 days ago
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Camelid nanobodies aren't that new, but this is still overselling stuff. I don't like reporting on preprint in general, and this article really doesn't explain the complexities of actually getting some early stage technology like this approved and developed. That's where you end up with the constant barrage of "oh look, another biomedical technology we'll never hear about again" comments, and the amount that this article tries to sell the tech in the headline and article really overstated the readiness of the tech and the near term impact it could have |
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These releases coming from University PR departments (this one's from UCSF) aren't really supposed to make it into newspapers for wide consumption. Their target audience is:
1. the people working in the same field—in other Universities, or in industry—who maybe don't have time to read journals, so you've gotta get their attention actively with a "billboard" announcement, rather than putting it in a journal they have to explicitly decide to read;
2. the people who fund the university, who want to see what sorts of neat things their money is being spent on.
Pop-science journalists sometimes glom onto these releases and make them more than they are, "retargeting" them for public consumption. You can certainly object to that. But as originally delivered, these publications are blameless for that.