[troydavis]

Congrats! I visited on an iPhone. For me, the home page just looked like a list of products, not a way I could build a kit. Then I saw the “Get started” link and thought that might be where the magic was, so I clicked it and got a signup form. My suggestions:

- make the functionality usable while anonymous (and move the signup step to after I’ve made my kit). I probably wouldn’t sign up before seeing the utility on a desktop and I definitely wouldn’t on a phone. After I’d built a kit on a phone, I’d probably either sign up or at least have your site email the kit to me.

- change the home page to that builder or whatever the site functionality is, or at least make it impossible to land on the home page and not realize that something more exists. If I hadn’t been coming from your Show HN description, I’d have thought it was just a (nicely designed!) list of Amazon affiliate links.

Good luck!