[omgwtfbyobbq]

What Uber did likely isn't sufficient. Uber restricts the maximum drivers can set, only allows increases in 10% increments, does not allow passengers to see the rates of more than one driver at a time, does not let a passenger set their own rates, does not allow drivers to go below auto-pricing, and still sets surge pricing themselves instead of letting passengers and drivers set pricing when demand is high.

Starting Tuesday morning, drivers at the three test airports can either accept Uber’s original price for outgoing rides, or ask for up to five times more, in increments of 10%. After next week they will have the option to ask for less than Uber’s original price.

Essentially those drivers now are bidding against one another for riders. Uber passengers will see only the lowest proposed fare range. If that driver rejects their ride request, they could see a new, higher fare range, as Uber would then show the request to the next-cheapest driver.

https://www.sfchronicle.com/business/article/Uber-tests-lett...

Uber likely wouldn't be in this position if they stayed out of pricing/visibility and let passengers/drivers set whatever rates they wanted to. Just provide a platform for people to get rides and stay out of pricing entirely.