[rbanffy]

> Secondly I think we're losing opportunities because we aren't making people call us

That can be an advantage - you end up spending far less than your competition on each sale.

[modoc]

Not in our case at least. I'd happily spend tens of thousands of dollars to get a new sale. And a phone call is a really great opportunity for us to explain our advantages and establish a personal connection with someone.

[rbanffy]

That's because your goods are relatively expensive when compared to the call and you can use the opportunity to upsell when the client phones in.

I said it could be turned into an advantage ;-)

[prawn]

What about pumping up the prices somewhat (so you have room to give discounts), listing a base price, and then saying something about calling to outline a specific situation and seeing which discounts apply? Add in a few testimonials about people being glad they called, etc.

That way you give people a ballpark price (while they're doing preliminary research), give people a real motivation to call, and still give yourself wriggle room.

I like companies who list pricing and generally avoid enquiring otherwise, probably because of two reasons; [1] embarrassed if it's going to be way over my budget, [2] may just be doing early research and don't want a sales guy following me up every week afterwards.

If that is true for others also, you could easily add wording/checkbox to opt-out of follow-ups or outline that people just running early budgets are welcome to call too.