[weisbaum]

Google has been doing this for a long time.

Rich snippets are all stolen pageviews. To make matters worse, they now don't let the site which is featured in the snippet have a secondary ranking further down the page.

They keep adding schema, which SEOs eat up because it provides a secondary level of content optimization but it's not as effective as it used to be for increasing CTR on your serp results.

The one positive of this is I no longer have to goto recipe sites which overload my screen with ads and put the ingredients 50% down the page. Google just scrapes the content and displays it in the snippet box.