[hugh3]

Since there is no such thing as a casual buyer of a 80 million dollar rocket, how cool the name is doesn't matter at all.

You'd think so, and yet SpaceX has always done such a good job of making things sound cool.

As Doc Brown says, if you're going to build a time machine out of a car you might as well give it some style. And if you're going to build a huge fricking rocket that goes to space you might as well give it a cool name.