Ad-based-internet became a big thing many years later, I believe.
(I do agree that TSLA is different, anyway.)
[0] https://en.wikipedia.org/wiki/Webvan [1] https://en.wikipedia.org/wiki/Pets.com
> Pets.com hired the San Francisco office of TBWA\Chiat\Day to design its advertising campaign.
Also here's a collection of Pets.com TV ads: https://www.youtube.com/watch?v=sICSyC9u5iI
And Webvan did ads too: https://www.bizjournals.com/sacramento/stories/2001/03/05/da...
Advertising was a cost for them, like it is for Tesla, they weren't in the business of _selling_ ads, like Google or Facebook.
> Pets.com hired the San Francisco office of TBWA\Chiat\Day to design its advertising campaign.
Also here's a collection of Pets.com TV ads: https://www.youtube.com/watch?v=sICSyC9u5iI
And Webvan did ads too: https://www.bizjournals.com/sacramento/stories/2001/03/05/da...